Isabel Walcott Draves is an Internet startup consultant and an
expert in strategic Internet marketing, social media, user-generated content, and online
communities. She has worked at the crossroads of technology, media and start-ups for close to twenty
years and loves to be involved in both the strategic and the tactical execution of innovative
Lately Ms. Draves has begun to focus on working with
artists and arts organizations, including as founder of the new community Leaders in Software and Art
and as business manager for her husband, software artist Scott Draves. From 2006 through the present, she has worked with a series of
Internet-oriented startups, including GreenHome.com, Linden Lab, and She Speaks, to develop
design, content, marketing campaigns and revenue-generating strategies. During the late 00's, she also worked with the Cambridge-MIT
Institute to document a multi-year grant program and helped launch the Business-to-Business
Word-of-Mouth Marketing Practice at Edelman Inc. She has consulted for
other start-up endeavors such as OpinionSource, Seedwiki, and Ember, and she launched the Pioneer
Program at Sxip Networks Inc., where she promoted the concept of a new platform for online
digital identity to a community of Internet insiders.
Before Sxip, Ms. Draves ran the
Digital Security Board at The Research Board, a private think tank for Fortune 100 CIO's owned by
Gartner Inc. There, she led conferences for a group of Chief Information Security Officers from
the world's largest enterprises, identifying and analyzing emerging trends and conducting topical
discussion sessions. She also project-managed the successful completion of a content management
system on behalf of ArvatoSystems at Bertelsmann, a major international media company.
Draves was founder and CEO of SmartGirl Internette Inc., the first social media site exclusively by and for teenage girls. Word of the site spread
virally through innovative word-of-mouth, garnering worldwide press attention and links. SmartGirl -- which featured over 20,000 pages of user-driven content, an
active community of hundreds of thousands of girls and millions of hits a month -- was acquired
by the University of Michigan in 2001 and is currently thriving.
Ms. Draves has a BA from Harvard and an MA from Columbia. From 2002- 2005, she was an instructor for the Media Management master's degree program at New School University in New York City.
MA in Communications, Computing and Technology
Columbia University, 1996
BA in Literature with Honors
Russian, French and American
Harvard College, 1991
Software Artist Scott Draves
Flying Ventures LLP
Harvard University Holden Choirs
Sarah Noble Executive Recruiting
2001 to Present
The New School
2002 to 2005
The Research Board at Gartner Inc.
2003 to 2004
Arvato Systems at Bertelsmann
2001 to 2002
Copyright © 2010 Isabel Walcott Draves. All rights reserved.